ALEXANDRIA, VA — 5/21/2026 — Today, the 1903 Group announces the launch of Battleground Impact, the latest addition to its growing portfolio of data and ad tech companies built to make voter contact connected, efficient, and measurable.
Voter contact spending is on pace to reach $21.1B by 2032, and with that growth, political campaigns will see greater fragmentation of teams, planning, and reporting. Battleground Impact is built to solve this challenge by helping political agencies run integrated offline voter contact programs against the same voter audiences they’re targeting on CTV, digital and TV, but are unable to reach or reach at frequency.
With this launch, Battleground Impact joins sister companies Cross Screen Media and Battleground Data as part of the 1903 Group portfolio, furthering the holding company’s commitment to building data and ad tech businesses that solve critical challenges in political advertising.
