How do video text ads impact ad recall and voter opinion?
Battleground Impact and Public Opinion Strategies teamed up to construct a test to measure the effectiveness of video text messaging. The test consisted of 8 text messages sent over a 2 week flight. Surveys were conducted before and after the texts were sent, and the impacts were measured and compared with a control group which received zero texts.
What did we find?
In short, video text ads are an effective way to deliver video messaging and move voter opinion. The text treatment audience experienced a significant lift in ad recall and a lift in candidate support on the ballot. No other advertising was running at the time, and when compared against the non-text control market, it was clear the lift was driven by the video text ads.
Read more to find out how to best leverage video texting along with your holistic voter contact plan.
